Never mind the occasion, dress like a BOSS. That’s the BOSS ethos – and has been since the brand launched in 1924.
Of course, the definition of ‘a boss’ has changed over time. No longer someone running a business, today’s bosses are ready to make a stand, make a difference and do things their own way. BOSS is on hand to make sure they have the sharp tailoring, performance pieces and elevated staples they need to make the world a better place.
Balancing its heritage with the metaverse, the BOSS brand is as influential and relevant as ever. And with campaigns featuring the likes of Matteo Berrettini, Gigi Hadid, and Khaby Lame, this is a brand talking our language.
As BOSS approaches its 100th birthday, we look at inspiring ways to #BeYourOwnBOSS.
Performance
With their technical fabrics, multi-functional design and innovative detailing, these pieces work hard for the wearer. From lightweight coats that pack away with ease to polo shirts made from breathable, crease-resistant fabric, every detail has been carefully considered.
The Lebold zip overshirt by BOSS is an oversized jacket that’s perfect for work, match away-days and everything in between.
Loungewear
The BOSS brand refresh has seen the introduction of bold new logos, strong typefaces and a neutral colour palette. In short, everything you need to elevate your loungewear classics.
Sweatshirts, joggers, sweat shorts and classic tees have been given the BOSS makeover; many available with matching co-ords for full impact. Ready to lounge by the pool this summer? Give your holiday wardrobe an instant upgrade with the Iconic swim shorts by BOSS.
Tailoring
For years, BOSS has been synonymous with sharp suits and classic tailoring. The brand may have had a refresh since the arrival of Daniel Grieder as CEO in 2021, but it still wields some serious sartorial clout.
Engineered with precision, the cut of a BOSS suit is guaranteed to impress. And these tailored pieces have performance in mind. Made from stretchier, water-resistant, anti-wrinkle materials, this is a “new definition of tailoring” for 2023.
Kids
It’s not just adults who want to look like a boss. Kids do, too. And BOSS doesn’t leave little ones hanging. With its range of timeless clothing and accessories, it brings together bold prints, neutral hues and vibrant colours.
Designed to match the energy of kids, these pieces are confident and unapologetic. The blue tipped short sleeve polo shirt by BOSS takes smart-casual styling up a notch. Pair with jeans or joggers and fresh trainers and you’ve got a go-to ‘fit for every occasion.
Collabs
In fashion, collabs are where the action lies. BOSS has collaborated with everyone from Porsche to Russell Athletic, offering up the kind of reinvention and pioneering attitude that only true innovators can achieve.
Earlier this year, the brand united fashion and football, with BOSS x NFL. The result was a collection of brand new lifestyle products highlighting what it means to ‘play like a BOSS’.
Ready to BOSS it? Shop the full BOSS range at Hurley’s today.
Keep an eye on our blog for more helpful information when it comes to looking after your designer wear, as well as fashion hints and tips.
